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What is a review? A review is a critical evaluation of a product, a performance, a publication or a service. Reviews can be done by professional reviewers or by consumers. Reviews serve to provide an overall rating, which gives people an idea of how good or bad the subject being reviewed is. There are different types of reviews with the most popular one being user reviews. These reviews are beneficial to both the consumer and the business. User reviews are more or less online these days but businesses also make use of mainstream media to peddle their good reviews. Benefits of user reviews can be divided into two main groups; benefits to the business and benefits to the consumer.